Canuck Place Children’s Hospice Releases Sixth Public Service Announcement Starring
Roberto Luongo

VANCOUVER, BC – Canuck Place Children’s Hospice kicked off 2012 with the release of its new public service announcement featuring Vancouver Canucks goaltender Roberto Luongo – affectionately known as “Lui” on hospice grounds.

"Roberto has been a longtime supporter and friend of the hospice, and we are grateful for his ongoing dedication to our organization and the children and families we serve,” said Filomena Nalewajek, CEO of Canuck Place Children’s Hospice. “We’re absolutely thrilled to have him on board for the sixth year in our public service campaign.”

Lui has become synonymous with public service announcements for the hospice, and this year can be seen with two Canuck Place friends, 15-year-old Stephen Berdusco of Langley, BC, and 1-year-old Gabrielle Ross of Surrey, BC. The thirty-second spot was created and produced by Odyssey Media, Inc. (formerly known as Insight Film Studios) with the help of Canuck Place Children’s Hospice Board member, Patti Schom-Moffatt, who teamed up to donate their time, energy and expertise to the project.

“As a parent myself, I’m proud to support Canuck Place Children’s Hospice and do what I can to build awareness of its programs and services,” Luongo remarked. “It is always inspiring to work with these courageous kids and families, who really know what it means to embrace life.”

“Canuck Place Children’s Hospice relies on the generosity of donors to provide comfort and care to every family in need across BC,” Filomena Nalewajek said. “We extend our deepest thanks to Roberto, the Vancouver Canucks and everyone at Odyssey Media for making our sixth public service announcement possible. Thank you!”

To view the 2012 public service announcement, please click here.

For past year's PSAs, please visit the Canuck Place Children’s Hospice Media Centre online.