BMO Vancouver Marathon – Canuck Place Social Media Toolkit
Team Charlie’s Angels is running and rolling once again in the BMO Vancouver Marathon!
About BMO Vancouver Marathon
This year marks the 52nd BMO Vancouver Marathon! RUN4HOPE, the charity program of the BMO Vancouver Marathon, aims to raise funds for social impact and community good, and foster a spirit of community celebration—and Canuck Place is a proud charity partner.
About Charlie’s Angels
Once again, Canuck Place child Charlie-Anne Cox is participating under her own team, “Charlie’s Angels,” and is rolling 21km in the race to raise funds for Canuck Place alongside her mom, step dad, and friends!
About Charlie-Anne
Charlie-Anne wasn’t supposed to see her first birthday. She is 14 years old and has Spinal Muscular Atrophy (SMA) type 1. SMA is a genetic condition that causes muscle weakness and atrophy and affects a child’s ability to crawl, walk, sit up, and control their own head movements. It also causes severe damage to the muscles used for breathing and swallowing. Charlie-Anne has been
on the Canuck Place program since she was 9 months old.
About Canuck Place
Canuck Place Children’s Hospice is BC and the Yukon’s pediatric palliative care provider. Over 871 children living with life-threatening illnesses and families from five provincial health regions receive Canuck Place inpatient and community-based care (in home/in hospital). Canuck Place operates 13 patient beds and 8 family suites through two hospices in Vancouver and Abbotsford. Services include in-hospice medical respite and family support, pain and symptom management, a provincial 24-Hour Clinical Care Line, music and recreation therapy, education and art, grief, loss, and bereavement counselling, as well as end-of-life care. With donors, research initiatives, our talented team, patient family partners, and over 261 volunteers, we care for children with short lives and the families who love them.
How you can help
STEP 1:
Join team Charlie’s Angels or start your own fundraiser and run for Canuck Place
STEP 2:
Download our social media promo assets below and promote on your social channels!
SAMPLE CALL-TO-ACTIONS:
- Join team Charlie’s Angels and help us raise funds to create lasting memories for children and families at Canuck Place
- I’m running for Canuck Place! Join me to raise funds and create lasting memories for children and families at Canuck Place
Sample Social Media Post
I’m running in the @bmovanmarathon and fundraising for @canuckplace! Donate to my fundraising page to help kids with life-threatening illnesses and the families who love them! #CanuckPlace #bmovm
KEY MESSAGES
- Canuck Place is here for the journey
- Canuck Place is BC and the Yukon’s only pediatric palliative care provider, caring for over 871 children with life-threatening illnesses and the families who love them
HANDLES AND HASHTAGS
- Facebook: fb.com/CanuckPlaceChildrensHospice
- Instagram: @canuckplace
- Twitter: @CanuckPlace
#CanuckPlace #bmovm #runvan
If you have questions, please email [email protected]